47
honey oud
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.88avg listing price — sweet spot $15–$100
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Price range
Okay£6.90–£21.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,858.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 76K searches
Brand share
Bad100%top-5 brand share — brand-locked demand