40
hocus pocus costume
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.94avg listing price — sweet spot $15–$100
Review moat
Great248.93avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.02–£50.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 142K searches
Growth
Bad-62.9%90-day search growth — must beat 0% to launch