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highlighting kit
Skip itPrices mostly outside the sweet spot ($3.52–$9.23) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,457.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 183K searches
Price range
Bad£3.52–£9.23cheapest to priciest tracked listing — scored on the share inside $15–$100