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highlighting cap
Skip itPrices mostly outside the sweet spot ($3.47–$8.50) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great416.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 172K searches
Avg price
Bad£5.17avg listing price — sweet spot $15–$100
Price range
Bad£3.47–£8.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap