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highlighter makeup
Skip itPrices mostly outside the sweet spot ($2.73–$8.26) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,023.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 411K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.35avg listing price — sweet spot $15–$100
Price range
Bad£2.73–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100