60
henna
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great148.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£279K£279K/yr · 736K searches
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.66avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£8.72cheapest to priciest tracked listing — scored on the share inside $15–$100