46
henna stencil
Skip itSoft demand (-45.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great131.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.70–£26.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 205K searches
Growth
Bad-45.6%90-day search growth — must beat 0% to launch