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henna hair dye
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,960.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£5.14–£19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 131K searches