55
hen party bags
Worth a lookShows low returns (0.4%), but a small market ($33K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great211.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.14–£20.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.17avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 174K searches
Signals No Dominant Brand