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53

hema free top coat

Worth a look

Shows low returns (0.4%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 46Conversion 48Competition 80Returns 98Price range 84Avg price 28Brand share 39Review moat 44Quality gap 68

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great£3.41–£88.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,092.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.34

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 122K searches

Reviews