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hello kitty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great163.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Market size
Good£353K£353K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.55–£21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier