49
heel balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Market size
Good£802K£802K/yr · 455K searches
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Price range
Okay£3.72–£22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad10,841.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand