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hedgehog brush
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good£4.74–£30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.13avg listing price — sweet spot $15–$100
Review moat
Okay1,525.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£67K£67K/yr · 141K searches
Brand share
Bad97%top-5 brand share — brand-locked demand