51
heat protection spray for hair
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.57–$15.75) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 1.9M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Review moat
Bad19,444.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.57–£15.75cheapest to priciest tracked listing — scored on the share inside $15–$100