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heat protection serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.71–£18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Review moat
Bad22,216.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£35K£35K/yr · 36K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand