55
headband wig
Worth a lookShows a sweet-spot price point ($28.10 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible£28.10avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great322.82avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£3.56–£57.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 192K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand