49
hard as nails
Skip itPrices mostly outside the sweet spot ($2.76–$8.63) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,586.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 237K searches
Avg price
Bad£4.63avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£8.63cheapest to priciest tracked listing — scored on the share inside $15–$100