44
hand wash and hand lotion set
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.93–£32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Review moat
Okay2,179.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 173K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch