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hand soap 5l
Worth a lookShows low returns (0.1%), but soft demand (-3.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.31avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£3.26–£25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,076.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 107K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch