40
halloween make up
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good733.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.49–£18.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 211K searches
Signals Low Review Barrier