51
half wig
Worth a lookShows sweet-spot pricing room ($17.22–$81.61), but weak search conversion (0.4%) keeps it on the watch list.
Price range
Incredible£17.22–£81.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£51.16avg listing price — sweet spot $15–$100
Review moat
Great189.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad£64K£64K/yr · 289K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale