55
half lashes
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($3.30–$6.85) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,088.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 234K searches
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Price range
Bad£3.30–£6.85cheapest to priciest tracked listing — scored on the share inside $15–$100