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Prices mostly outside the sweet spot ($1.21–$7.76) — this niche doesn't clear our bar today.

Market size 76Growth 24Conversion 96Competition 35Returns 100Price range 0Avg price 9Brand share 20Review moat 40Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Market size

Great£928K

£928K/yr · 2.0M searches

Review moat

Okay2,510.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£3.40

avg listing price — sweet spot $15–$100

Price range

Bad£1.21–£7.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms