52
hair
Worth a lookShows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£1.50–£31.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£284K£284K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.71avg listing price — sweet spot $15–$100
Review moat
Bad13,819.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale