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hair wax
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£276K£276K/yr · 460K searches
Review moat
Okay3,513.26avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£16.22cheapest to priciest tracked listing — scored on the share inside $15–$100