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50

hair treatment

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 17Conversion 87Competition 6Returns 99Price range 78Avg price 86Brand share 0Review moat 14Quality gap 68

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.29

avg listing price — sweet spot $15–$100

Market size

Great£1.0M

£1.0M/yr · 520K searches

Price range

Great£5.20–£51.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Review moat

Bad23,693.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products