48
hair tonic
Skip itSoft demand (-49.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£309K£309K/yr · 218K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,645.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.13–£23.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-49.5%90-day search growth — must beat 0% to launch