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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 58Growth 21Conversion 92Competition 58Returns 100Price range 0Avg price 21Brand share 0Review moat 23Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£455K

£455K/yr · 529K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,622.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.63

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.47–£12.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products