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hair serum
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good£782K£782K/yr · 1.1M searches
Price range
Good£2.87–£29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Review moat
Bad7,554.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-9.6%90-day search growth — must beat 0% to launch