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hair relaxer
Skip itPrices mostly outside the sweet spot ($4.84–$14.62) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Great492.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£150K£150K/yr · 236K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Price range
Bad£4.84–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100