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hair putty
Skip itPrices mostly outside the sweet spot ($2.91–$11.65) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good918.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£142K£142K/yr · 202K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.73avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.91–£11.65cheapest to priciest tracked listing — scored on the share inside $15–$100