50
hair powder
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.1M£2.1M/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Okay£3.62–£19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,393.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf