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hair paste
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.62–£25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay£145K£145K/yr · 101K searches
Avg price
Okay£9.21avg listing price — sweet spot $15–$100
Review moat
Bad5,185.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf