49
hair oil
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£846K£846K/yr · 1.6M searches
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.03–£18.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Review moat
Bad13,987.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch