55
hair mask
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.97 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.0M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.22–£25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,278.69avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.97avg listing price — sweet spot $15–$100