50
hair lightening spray
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 89% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Market size
Okay£238K£238K/yr · 198K searches
Review moat
Okay2,616avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Bad£5.09–£16.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf