45
hair lightener
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,102.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.80avg listing price — sweet spot $15–$100
Price range
Bad£1.52–£18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 200K searches