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hair jewellery

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Prices mostly outside the sweet spot ($3.16–$7.56) — this niche doesn't clear our bar today.

Market size 11Growth 80Conversion 42Competition 16Returns 97Price range 0Avg price 13Brand share 35Review moat 93Quality gap 48

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great141.82

avg incumbent reviews — the moat a new listing must climb

Growth

Great+71.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad81%

top-5 click share — a locked-up shelf

Avg price

Bad£4.80

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 266K searches

Price range

Bad£3.16–£7.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

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