55
hair growth shampoo
Worth a lookShows low returns (0.1%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good£445K£445K/yr · 682K searches
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Price range
Okay£2.75–£26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,060.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch