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hair growth oil
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good£376K£376K/yr · 754K searches
Price range
Okay£5.09–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,510.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.8%90-day search growth — must beat 0% to launch