57
hair grips
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,284.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£368K£368K/yr · 827K searches
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.74avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£5.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand