50
hair gloss
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.24–£29.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£354K£354K/yr · 493K searches
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Review moat
Okay2,080.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand