65
hair fibres
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Price range
Good£5.01–£40.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.21avg listing price — sweet spot $15–$100
Market size
Good£603K£603K/yr · 487K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,055.53avg incumbent reviews — the moat a new listing must climb