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hair extension shampoo & conditioner
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.87–£28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,466.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay£142K£142K/yr · 104K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand