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hair dye
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.47–$9.18) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Market size
Great£931K£931K/yr · 4.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,590.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Price range
Bad£2.47–£9.18cheapest to priciest tracked listing — scored on the share inside $15–$100