41
hair dye brush
Skip itPrices mostly outside the sweet spot ($2.34–$6.54) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,574.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 175K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.25avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£6.54cheapest to priciest tracked listing — scored on the share inside $15–$100