53
hair donut
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.07–$8.62) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good996.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£104K£104K/yr · 182K searches
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£8.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier