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hair cream
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Good£2.86–£44.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Market size
Good£474K£474K/yr · 394K searches
Review moat
Okay3,164.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand