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hair colour remover
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£313K£313K/yr · 646K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,594.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Price range
Bad£6.75–£17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals Quality Gap