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hair clay
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£419K£419K/yr · 472K searches
Review moat
Okay2,620.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£18.90cheapest to priciest tracked listing — scored on the share inside $15–$100